Eike joined the Marketing division of Allianz SE in Munich in April 2010 as Global Brand Manager. In the last six years she was based in Singapore as Regional Head of Brand Management, establishing the brand & marketing function across the region. Today Eike leads the Olympic and Paralympic Program Management. Before joining Allianz, Eike, a trained goldsmith, was working as a Senior Consultant with BBDO Consulting in Munich. Eike holds a Diploma in Sport Management from the University of Bayreuth.