Raphael Schleiter joined HypoVereinsbank AG in 2010 as Head of Online Marketing. As the first person responsible for online marketing at the bank, he built up the online marketing department at HypoVereinsbank AG. He was responsible for all online channels including social media, content marketing and innovative formats such as virtual reality. The focus in 2019 was on developing the topic VOICE for the bank. From 2020 he will take over the sports Sponsoring tasks/FC Bayern Munich. Previously he worked as Head of Direct Marketing and Sales at Hubert Burda Media Group and from 2002 to 2007 he was Head of Marketing & eCommerce at Alois Dallmayr. From 1999 to 2002 he set up Direct Marketing at Helvetia Versicherung and after his studies he joined the Otto Group.