As a global platform, Faceook is not only one of the “must-haves” for almost every organization, but will also increase its relevance in the future through innovations such as the Metaverse. In her presentation, Marketing Science Director Ute Jaeger-Wolfe explains where the journey is leading and what options are opening up for sports marketing.
June 9 @ 11:30
11:30 — 11:55 (25′)
Jaeger-Wolfe, Ute