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How MEGATRENDS are changing sports marketing

Megatrends are the blockbusters of change. And that’s why everyone should really get to grips with them. Megatrends change our society and economy slowly, but fundamentally. And anyone who makes decisions for the future will no longer be able to avoid them. Trend researcher Marcel Aberle shows how megatrends will shape the sports marketing of the future.

March 21 @ 10:25
10:25 — 11:00 (35′)

Aberle, Marcel