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PR and CEO positioning in the automotive industry. An inspiration for the sports industry.

Whether it’s a coach, a club board member or a managing director – the protagonists of professional sports are omnipresent in the media. But how do you direct the attention to the right occasions, how do you communicate complex topics, and how do you position a person so that he or she remains fit for the future? Harald Hamprecht, Vice President Communications at Opel-Vauxhall, provides us with answers to these exciting topics. The seasoned PR professional was voted “Company Spokesperson of the Year” by Germany’s trade and business journalists in 2015 and 2016, and has successfully provided communications support to more than five CEOs in his career. A “must-hear” lecture for all executives and PR managers in the sports business.
March 21 @ 15:05
15:05 — 15:40 (35′)

Hamprecht, Harald