Christian Wehner is Global XM Ambassador of SAP. As a business development expert, he is responsible for various activities around SAP Customer Experience. Besides that, Christian is also a Founding Member of the BAW and Speaker/Thought Leader particularly in the field of “Innovation & Creativity”. Before joining SAP, he helped build and position an international online Marketing start-up with over 600,000 active users today and managed national marketing at the Red Bull Media House. He also worked in sales and content production at various radio stations.