The sports marketing industry – like almost every industry worldwide – is subject to major changes in terms of content. No business model, no platform, no medium will remain untouched in the coming years – everything is in a permanent process of change. Or as we say: Everything is “IN BETA”. And it is precisely this guiding principle of constant change and the challenging status quo that is the heart of our auditions. Megatrends, technologies, insights, media, etc. – we focus on everything that concerns the future.