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IN BETA Auditions - Tomorrow's Sports Marketing

March 21st, 2023, Frankfurt

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WHAT ARE THE ``IN BETA AUDITIONS``?

TOMORROW'S SPORTS MARKETING

The sports marketing industry – like almost every industry worldwide – is subject to major changes in terms of content. No business model, no platform, no medium will remain untouched in the coming years – everything is in a permanent process of change. Or as we say: Everything is “IN BETA”. And it is precisely this guiding principle of constant change and the challenging status quo that is the heart of our auditions. Megatrends, technologies, insights, media etc. – we focus on everything that concerns the future.

 

One Stage

Only 1 central stage, 100% attention

TRENDS & DEVELOPMENTS

Insights into megatrends and the latest developments

Speeches & Talks

Our auditions are really something for the ears!

THOUGHT LEADER

Meet visionaries, decision makers and the champions of tomorrow!

SPEAKER

LOOK WHO'S SPEAKING
InBeta_Speaker_2022Andrea_Thilo
Thilo, Andrea
(Moderator)
Aberle, Marcel
(Trend researcher and futurologist)
Prof. Dr. Streeck, Hendrik
(Director Institute of Virology, University Hospital Bonn)
Bürgel, Eike
(Head of IOC Program Management, Allianz)
Geier, Steffen
(Head of Department (com.) Marketing & Communication, MEWA Textil-Service)
Gonschinska, Idriss
(Chairman Executive Board, German Athletic Federation)
Dierlamm, Katharina
(Specialist lawyer for criminal law & partner DIERLAMM Rechtsanwälte; Vice President German Volleyball Association)
Hamprecht, Harald
(Vice President Communications, Opel - Vauxhall)
Frodl, Christian
(Lawyer, Klinkert Rechtsanwälte; Managing Director SPONTENT)
Aigner, Susanne
(Former CEO, Discovery Deutschland & Benelux)
Fürther, Ralph
(Presenter and Communication Consultant)
Lueth, Dirk
(Co-Founder & Co-CEO Upland; Author; Co-Founder & Chairperson Open Metaverse Alliance for Web3)
InBeta_Speaker_2022_Sebastian_Heinz
Heinz, Sebastian
(CEO, STATWORX)
Brause, Stephan
(Head of the Olympic bid, DOSB)
Esterle, Roland
(Strategy & Digital Transformation, German Football Association)
Miljkovic, Nenad
(Founder, Later Labs)
Fischer, Hendrik
(CEO, ONE8Y)
LOCATION
FRANKFURT, GERMANY

The IN BETA Auditions will take place in the sports city of Frankfurt am Main: A diverse sports club landscape, the home of Eintracht Frankfurt, a sports-mad population and numerous sports associations characterise the picture. The perfect location for a high-class congress format.

VENUE
UNION HALLE

The venue for the fourth edition of the IN BETA Auditions will be the Union Halle in Frankfurt Eastside. The Hall provides a perfect fit for exciting news about the future of sport marketing.

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HOST
ONE8Y SPORTS MARKETING AGENCY

The Wiesbaden-based agency ONE8Y advises and supports all market participants from the purchase of rights to the activation of strategic sports marketing. We combine data-supported expertise with creativity and thus help to reach the individual target groups of our clients in the best possible and sustainable way - across all relevant touchpoints: from digital to on-the-ground.

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