Eike joined the Marketing Department of Allianz SE in Munich as Global Brand Manager in April 2010. She served as Regional Head of Brand Management in Singapore for six years, building the Brand & Marketing function across the region. Today, Eike leads the Olympic and Paralympic Program Management. Before joining Allianz, Eike, a goldsmith by training, worked as a Senior Consultant at BBDO Consulting in Munich. Eike holds a diploma in sports management from the University of Bayreuth.