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Geier, Steffen

(Head of Department (com.) Marketing & Communication, MEWA Textil-Service)

As Head of Marketing & Communications at the B2B company Mewa Textil-Service AG & Co., Steffen Geier is responsible for his brand on its way to brand leadership in the textile service segment. In addition to traditional media, dialog and digital marketing, Geier relies primarily on sports sponsorship as an emotional driver for increasing brand awareness.